E-commerce technology is an expanding field that can encompass all facets of the online landscape. New e-commerce technologies are being developed in response to market demand to deal with conversion metrics, design, development, security, loyalty program management and site infrastructure. The product life cycle of any product is now being reduced because the pace at which new technologies are being developed and marketed is increasing. Here are some areas of the online space that experience persistent e-commerce technology development:
Content Management: In the past, static HTML sites were the standard format used to display information on the web. When a change was required, a manual HTML programmer was required to recode the page and upload it. Web editing programs were then developed that gave people the ability to create and modify pages using the same approach that has been conventionally followed by word processing applications. Although this is still the norm, the evolution of the content management system has, to a large extent, replaced the need for manual page creation.
Companies can now deploy sophisticated content management systems which provide all the functionality of standard web editors without the need to FTP upload or an understanding of HTML page elements. Content management systems have now evolved to a level where a variety of enterprise and open source authoring tools make the web accessible to people of all ages and skill levels.
Customer Service Click to Talk Applications:
The new paradigm for online customer service is to integrate an online chat functionality into the website. This technology tracks a viewer’s surfing behavior and allows customer service support staff to interject in the same manner that offline sales personnel do in a shop based environment. This process can be used to walk customers through the range of options and lead them to a solution. This new internet technology can also be set for support departments as an alternative to replace email and to expedite the customer solution.
Email Auto responders: This internet technology uses a registration process which captures an individual’s email details that can be used for email marketing purposes. A common application for this is to offer product information or a free report or course to introduce prospects to the benefits of the product or service. This allows the company to build a relationship and establish credibility with the client. Companies can adopt this as a toll to increase sales.
Video and Flash Presentations: The uses for audio and visual e-commerce technology are diverse. Product showcasing and presentations can be used to introduce the benefits or differentiate products and services. When videos are uploaded to a company’s website or shared via YouTube or Google video, it is an effective way to generate traffic and product awareness.
Market developments using these e-commerce technologies are evolving on a consistent basis. Businesses are well advised to investigate how they can incorporate these technologies into their online marketing plan.